Mobility Driven

2019/11/20
Grand Junction, CO

About The Client

When it comes to purchasing an adaptive vehicle, Mobility Driven understands many buyers are new to the process and can often feel overwhelmed. The first thing they do is help customers understand that there isn’t any one-vehicle-fits-all solution; everyone’s needs are different. This is why when considering a wheelchair van or SUV, working with Mobility Driven is the best choice! They employ only expert technicians and staff that work with customers one-on-one and perform a confidential evaluation, determining the fit and function of various vehicles until the best solution is presented. In the end, they want their customers to leave knowing their best options, what fits and what doesn’t, and what to expect moving forward in regaining independence.

A Pillar of The Community

Mobility Driven plays an essential role in disabled communities lives. They consider their clients, as friends, and part of the Mobility Driven family. Mobility Driven finds community in the sports teams they support, or the artists they enjoy, even the food that they like. They know the feeling disabilities can bring and make every attempt to help their customers regain their sense of independence and self-reliance. They understand that every customer must have a sense of community, reliability, and security with every project they accept. When customers come to Mobility Driven, they become part of not only their community, but they are treated as a friend.

The Meet & Greet

The Clients Needs

Mobility Driven top-tier client experience gives them a competitive edge over other players in the mobility service-manufacturing space. Clients can expect a more caring, affirmative, and informative level of service than competitors.

The new Mobility Driven brand identity will leverage long-standing client care experience to expand into competitor territory, add additional locations, future-proof, and continue to provide unmatched client support.

Scope of Work

Wish List
Wants & Needs
- Launch a new marketing campaign;
- Adaptive equipment for vehicles and homes;
- Integrations into marketing strategy;
- Gain more efficient leads;
- Wants to use landing pages;
- Needs better quality video and photo;
- Has content on YouTube and Facebook and has been trying to work through Facebook;
The Zag

Differentiation with a well-defined USP is how your brand will stand out in the crowd. — your brand holds a special place in the consumers’ minds, and they will remember you.

Differentiation

Mobility Driven’s experience is their competitive edge. People get a better experience from them. What they provide is more caring, not generic, corporate BS. The other dealers live within a box so there’s only so much they will do/modify, etc.

They will modify their client’s lifestyle. For example, Mobility driven does a side-by-side wheelchair accessible conversion. Truck wheelchair lifts which will lift 1200 vs 300 lbs. which none of the competitors are doing. Competitors don’t have great content or quality.
Attributes

The core values that define the overall nature of the company and represent the essence of the brand. They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers.
Current Assets