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Discovery + Strategy

BUilding A
Solid Foundation

Our Discovery & Strategy phase is the cornerstone of successful branding and marketing. We delve deep to understand your business, your audience, and your goals, laying the groundwork for all our design and marketing efforts. This ensures that everything we create is perfectly aligned with your unique identity and objectives.

Discovery

At Wild Monkey, we kick off every project with a Discovery session. This crucial first step involves a deep dive into your business to chart the best path forward. During this meeting, we explore target demographics, key performance indicators (KPIs), feature matrix, design applications, revenue goals, brand tone, visuals, and more. It’s all about understanding your unique needs and laying a solid foundation for our work together.

Strategy

Creative strategy is the bridge between creativity and business goals. According to Douglas Davis in “Creative Strategy and The Business of Design” strategy involves understanding how design can solve business problems and create value. It’s about merging the art of design with the science of business to produce work that is not only visually appealing but also strategically effective. At Wild Monkey, we harness this approach to ensure our designs resonate deeply with your audience and drive measurable results.

Our Process

We start by understanding your brand’s story, vision, and goals, developing personas and engaging with key stakeholders. We highlight your unique strengths and analyze your competition, compiling our findings into a comprehensive strategy that guides our design and marketing efforts.

The Process

Understanding Our Client

No 2nd Chance @ a 1st impression

Getting the Gears Turning

The Discovery phase is where we uncover the essence of your brand. By conducting stakeholder interviews, competitive analysis, demographic research, and market analysis, we gain a comprehensive understanding of your business landscape. This thorough groundwork ensures that every subsequent step we take is aligned with your goals and sets the stage for a successful project. The insights we gather inform our strategies and creative decisions, ensuring that your brand makes a powerful and lasting first impression.

  • Stakeholder Interviews
  • Competitive Analysis
  • Demographic Research
  • Brand Purpose
  • Market Analysis
  • Brand Narrative

The Purpose

Executing Strategy

  • Tagline
  • Vision + Mission
  • Tone of Voice
  • Guidelines
  • Values + Pillars
  • Global Strategy
  • Channels

With Great Strategy Comes Great Success

Mission, Vision , Values, Guidelines, ETC

Building on our Discovery phase, we craft your brand’s core elements, which include your Mission, Vision, Brand Pillars, Brand Category, Company Values, and comprehensive Brand Guidelines covering both visuals and messaging. This strategic framework ensures consistency and clarity across all brand communications, helping you to effectively connect with your audience and achieve your business goals.

Why it Matters

Creating A Successful Project

The Balance

Your Point of View + Their Experience + Our understanding

Our Discovery & Strategy phase ensures that every subsequent step is informed and intentional. By understanding your brand deeply, we can create designs and campaigns that resonate and drive results.

Design + Development

Get Started today!

Ready to take your brand to the next level? Schedule a Meet & Greet and start your journey with us.