This is an unprecedented time in our history. We are experiencing a period of uncertainty and hyper-vigilance that we won’t forget. The pandemic impacts many areas of our daily life. And you’re likely thinking about the way your business will be affected.
We want you to know that we are here to support you. We’re doing what we can to help our customers and our community navigate this challenging time.
Here are the details about how we plan to help, and a sincere ask for your input on what more we can do for you.
Lean into Digital Marketing – Many small businesses rely on word of mouth for incoming business. But social distancing poses unique challenges for operating our companies as soundly as we always have. That’s why now is a great time to move into social media marketing, content marketing, SEO, and influencer-led campaigns. You can start leaning into these digital channels by making small adjustments. Start your Facebook business page, clean up your LinkedIn business profile, claim your Google My Business listing for better search ranking. If it’s standard in your industry to meet new customers face-to-face to win business, try opening new channels over the web or social media to foster relationships.
The Tools You Could Be Using But Probably Didn’t Know Existed
Because we are passionate about helping small businesses, we make it a point to regularly be available for digital marketing and advertising questions. Our goal is to be helpful and resourceful whenever possible. Whether it’s during our monthly digital marketing office hours or on a scheduled 1×1, we’re always happy to provide assistance as you navigate the twists and turns of the digital landscape. One of the most frequent questions that we get asked is “which tools should I use?” Technology is constantly changing with new tools entering or adapting to the marketplace all the time. It can be tough to know which tools are right for you and your business. As a rule of thumb, the tools that we recommend must follow some general guidelines before we recommend them to our clients or partners.
The Tactical Funnel: Why it’s Vital to Your Ad Campaign
Paid advertising is an investment in the growth of your business. It can help you drive more awareness for your brand, generate more leads, and increase revenue. Whether you’re on the fence or eager to invest in paid ads, it’s crucial to establish your advertising infrastructure before diving in.
It’s great to be open to a range of different customers but focusing on a specific buyer persona or target demographic can help improve the effectiveness of your marketing and brand positioning.
For example, if your establishment is family-oriented, your brand colors, marketing material, offers, and promotions might cater to families and the things that are important to them (like kid-friendly menus or family deals).